Offtype began in 2022 as a summer experiment by Zach and Nicole, a husband-and-wife team who ditched corporate careers for the simple idea that flowers have a habit of making people smile. Armed with a few seed packets and a suburban backyard, they spent the season growing and giving away hundreds of bouquets to local hospitals, retirement homes, and the occasional friend's wedding.

Four years later, the experiment brought them to an early-1800s limestone farmhouse just north of Kingston. Surrounded by mature forests, old trails, and pockets of meadow, the land had spent decades being reclaimed by nature. Rather than clear-cut it into a conventional flower farm, they built Offtype around the landscape that was already there.

Offtype takes its name from the agricultural term for a plant that differs from the standard variety. It's a fitting name for a farm devoted to uncommon flowers, regenerative farming and doing things a little differently. The goal is simple: find, breed and grow the most remarkable flower varieties—and create bouquets that people remember long after the flowers have faded.